Twitter vs. Facebook in building news brands

In her article “Channeling the news brand on Twitter and Facebook,” Mandy Jenkins discusses how newsrooms can most effectively use such social media outlets. One of the most important things to remember, according to Jenkins, is that Twitter and Facebook are not equal, and therefore require individual attention. Jenkins offers the following advice to help […]

Continue Reading Add comment April 8th, 2011

Twitter is not a popularity contest: most followers is not equivalent to most successful

Mass friending on social media: its something that almost everyone is guilty of. You, though, could not possibly be guilty of such an offense! How proposterous, right? Ask yourself the following questions concerning Twitter: 1. When or why did you get your Twitter? Was it for personal entertainment or was it for business purposes that […]

Continue Reading Add comment March 10th, 2011

Has Twitter taken away the need to live in the moment?

Twitter, the phenomenon that has had users addicted since 2006, allows users to receive information faster than they could through any medium other than the live-web. Whether the information comes takes the form of news, entertainment, or updates on friends, Twitter has made it unnecessary to actually watch television broadcasts or meet with colleagues in […]

Continue Reading Add comment February 15th, 2011


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